You Win With People!
The Ultimate Competitive Edge to
Winning the Battle for Customers in Today's Competitive Marketplace

Discover the five keys to customer loyalty by building a customer focused workforce, committed to winning and going the extra mile . . . everyday!

This workshop is all about learning how to win in a Wal-Mart world by focusing on people—employees who make things or sell things and the customers who buy them.  Thriving and not merely surviving in today’s market against competitors like Wal-Mart, Home Depot, Quick Trip,or—any competitor for that matter, and having a competitive edge requires knowing and acting upon the key motives of customers and employees with whom those customers interact.

Surprisingly few organizations it seems, are taking the time to determine customers expectations of value and experiences and then measuring the degree to which their employees are capable of matching, much less exceeding, those expectations of value and experiences.

Loyal customers who “love” doing business with you will find it very difficult to switch

Our customer loyalty studies consistently show that loyal customers who “love” doing business with a certain company, are not only are more committed to this business but also enthusiastically insist that their friends and neighbors give their business to this company. Loyal customers feel compelled to drive past the competition while customers who are merely satisfied can go anywhere and frequently do.

Fred Martels, a Human Resource Management expert and author of The 2003 Wal- Mart Supercenter Customer Loyalty Study will show you how to bring consistency to your organization by implementing a five point formula that aligns customer loyalty, revenue and profit growth with your leadership practices, human resources systems and processes, organizational culture, strategy, and your mission and vision.

Consequently, your customers will find you to be reliable and predictable and you’ll be more likely to thrive, because you are more focused and consistent in what you stand for in the minds of the consumer.  

Designed For: Storeowners, CEO’s, executives, supervisors, or store managers, who don’t want to lose profitability, sales growth, customers, or key employees to a competitor.

Remember, customers vote with their $$$ everyday—no matter what business you are in!