Leadership and Culture . . . Your Path to Excellence in the Marketplace

A core culture is an ideology that should drive a company’s long term strategy. However, an organization’s core culture is not always well understood, but is a powerful force in determining how individuals will behave in an organization. Organization core culture can be a major force within a company for managing change effectively, gaining employee commitment to strategyand goals, or it can be a major barrier to change initiatives and meeting goals.  

Creating a dynamic organizational core culture requires effective leadership throughout the organization. Careful attention should be given to leadership selection and development to be successful in implementing a strategy.


Fred Martels, a Human Resource Management expert will help participants understand and evaluate the dynamics of their own core culture, and show them how their own leadership behaviors will help them to shape a core culture that positively impacts strategy, goals, and change initiatives.

Designed for: Executives, managers, and supervisors who want to have an organization of people who stay on the job, are committed to goals, are customer focused, and go the extra mile everyday.