The Wal-Mart Supercenter Customer Loyalty Study
The Real Battle isn't with Wal-Mart . . . The Real Battle is for Customers!
Have you ever thought about what sets extraordinary companies apart from ordinary ones? Why are some companies unique and uncommonly different?
Ask yourself, is your company an extraordinary company? How unique are you in the market place? How would your customers and employees answer that question? Perhaps your focus is maintaining the status quo. If it is, you’re losing ground and valuable time. You’ll suddenly find that your company has become stagnated, outdated, and will struggle to catch up.
Remember this: if all things are relatively equal, Wal-Mart wins—and you lose.
As many retailers close their doors unable to match Wal-Mart’s low prices, our study of customers who shop at Wal-Mart, clearly shows that low-prices are just one of ten reasons why customers shop there and that retailers can successfully compete without matching their prices. The competitive edge among retailers who win is that they win with people!
We've developed workshops and training programs that are designed for retailers both big and small who compete with Wal-Mart or other industry giants. Our workshops are interactive, and packed with information participants can actually use—today.
The Wal-Mart Supercenter Customer Loyalty Study and Market Comparision will give you the insight you need to get started. Learn from customers about their experiences at each chain (Wal-Mart, Dillon's and Price Cutter):
Their Level of Loyalty
The Variables that Drive Customer Retention (Value)
The Customer Retention (Value) Gap
The Key Drivers of Customer Loyalty
Ranking of Important Customer Service Characteristics
Customer Experiences with Perishable Departments
Customer Demographics
For more information, give us a call at: 877-736-7535 or drop us an email at: fredmartels@thepeoplesolution.com
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