Selecting The Best . . . Recruiting, Selecting, and Developing Customer Focused Employees Who Will Keep Customers Coming Back For More

Growing your business in these uncertain times, in the face of stiff competition and an unpredictable labor market are difficult challenges. The secret is doing the right things, at the right time, and building a team with the right employees—customer focused employees.

Building a team of customer focused employees begins with recruiting and selecting the right employees and then providing the training and development that is consistent with your goal of being a company that goes the extra mile for customers.


Fred Martels a Human Resource Management expert, will show you the practical steps you need to take to recruit, select, and develop the right people for offering superior service and creating experiences customers love and will talk about to their friends and neighbors. This workshop will provide you with the resources and tools that will unlock the secret to being a place of business where people really want to work.

You’ll also find this workshop to be invaluable for building a team of customer-focused employees who go the extra mile, are committed to keeping their customers—and keeping them coming back for more.


You will learn:

•  How to plan and develop a recruiting strategy
•  How to utilize competencies and behavior characteristics for selecting customer
   focused employees
•  To develop your interviewing skills, conduct better interviews, and ask the right
   questions
•  How to utilize customer service skill assessments in the selection process
•  Practical and easy to use tips for getting references to talk
•  How to develop an orientation program that creates employee excitement
•  The secret to developing an effective customer service training program
•  What employees need to know and do to create experiences customers love


Designed for:  Employees, group leaders, supervisors, and managers who are responsible for conducting employment interviews and selection.