Assessment Survey Tools Our Workshops/ Training Wal-Mart Customer Loyalty The Teenage Worker Study About Fred Martels Fred Martels is a customer and employee loyalty expert. He is President of People Solution Strategies, LLC, consultant to the National Grocers Association and for organizations throughout the United States.  He also serves as a faculty member of the National Grocers Association’s Entrepreneurial Institute. His company works with people in business to provide innovative, practical, and affordable solutions that help to build customer and employee loyalty, create a competitive advantage, and increase profits. As a senior human resource executive, Martels spent over 25 years creating systems and processes that propelled Dierbergs Markets in St. Louis Mo., to nationally recognized leadership in the retail industry. Through Martels’ leadership, Dierbergs was the recipient of the Arthur Andersen Enterprise Award for Best Practices in Motivating and Retaining Employees and For Exceeding Customer Expectations. His innovative approach to employee satisfaction reduced employee turnover at Dierbergs to just one third the national average while increasing customer loyalty. This leading employee-relations and customer service expert now shares his secrets to giving extraordinary customer service, building customer loyalty, employee motivation and commitment to go the extra mile, retention, and loyalty with organizations throughout the country. Martels is a frequent guest on radio and television talk shows where he reveals his strategy for building customer and employee loyalty. He is also a member of The National Speakers Association, Society for Human Resource Management and American Management Association. Fred has provided “expert witness” testimony in employee turnover and retention matters and has been qualified in a court of law as an “expert” in employee turnover and employee retention studies. Martels is the author of the 2002, and 2003, Wal-Mart Supercenter Customer Loyalty Study, co-author of The Teenage Worker Retention and Motivation Study, The Mini Guide To Becoming A Totally Awesome Teenage Worker, numerous learning guides, video and audio programs.