What Others Are Saying . . . On behalf of the Missouri Grocers Association and its 1500 members, we wish to thank you for your excellent workshop presentation "Competing With The Giant." The subject matter, as you know, is foremost in the minds of many Missouri vendors, wholesalers, and retailers. Your thought-provoking message encouraged many to begin "thinking outside the box" and opened up new avenues of competitive strategy.   Keep up the good work! John Morrison, to State Director Missouri Grocers Association Assessment Survey Tools Our Workshops/ Training Wal-Mart Customer Loyalty The Teenage Worker Study Competing With The Giant . . . How You Can Win In A Wal-Mart World! The time for talk is over. It can no longer be business as usual. The time has come for taking action, because everyone knows that the opening of a Wal-Mart Supercenter is an event that requires lots of preparation. Many organizations anticipate the entrance of a Supercenter in their area, but don’t adequately prepare because they aren’t sure exactly what must be done. In some cases organizations do prepare but are focused on doing wrong things because they don’t have the right information. Fred Martels, a Human Resource Management expert and author of The 2003 Wal-Mart Supercenter Customer Loyalty Study will discuss the findings about customer attitudes and the factors that influence their shopping decisions.   Fred will demonstrate how you can use this information in your business to focus on customers, set measurable goals, develop strategies, and create an action plan for effectively competing with Wal-Mart. This workshop will provide you with the resources and tools you need for competing with the GIANTS!! Designed For: Storeowners, executives, supervisors, or store managers, who don’t want to lose profitability, sales growth, customers, or key employees. Workshop Delivers Results: participants receive practical information they can use effectively, a strategy for competing against Wal-Mart, and hope for their future by learning about: •  The level of customer loyalty at Wal-Mart •  The variables that drive customer retention (value) • The gap between customer retention variables (value) and actual customer    experience at Wal-Mart •  Which customer experiences with employees influence and drive customer    loyalty •  Customer perceptions of Wal-Mart’s perishable departments •  The secret to superior execution •  How customers ranked important customer service characteristics •  Where Wal-Mart is most vulnerable and how you can take advantage •  How to focus on customers first—not Wal-Mart •  Key principles for implementing a customer loyalty strategy •  How to create noticeable differences between your store and Wal-Mart •  How one independent retailer is thriving against a Wal-Mart Supercenter Delivered by: Fred Martels, a recognized industry expert on competing against Wal-Mart, and building customer and employee loyalty. View Workshop Demo