"After reading just a few pages, I realized this should be required reading for all employers, especially in those industries that employ teenage workers".

"Kind of makes me mad as well and a little disappointed at my current boss. I'm giving it to him for Christmas. The Teenage Worker Retention and Motivation Study . . . Read and learn".


Aaron Belmar, employee
Attracting And Keeping The Workforce Of Tomorrow . . . Today's Teenage Worker

Knowing how teens differ from adults in their attitudes and perceptions will allow you to create an atmosphere that will motivate all employees to higher levels of performance. Learn the important motivators that teens say will cause them to give extra effort and make a commitment to stay with their employer.

Fred Martels, a Human Resource Management expert, will deliver the results of The Teenage Worker Retention and Motivation Study, and the attitudes and priorities of today’s teenage workers, the workforce of the future. This study shows that teens who were highly satisfied with their work and where they work also experienced high levels of pride and intended to stay at their jobs.

You will learn the key drivers of teen worker motivation and practical action steps that will help you or any manager develop a motivated and customer focused teenage workforce.  

You’ll discover easy to use tools and techniques that will help you create a more satisfying environment for your teen workers and instill pride—an essential ingredient for motivation.

Do you know what really motivates teens to “go the extra mile”? Do you know what discourages them?  Teens are talking—it pays to listen!


You will learn:

•  How to build a team of teenage workers who stay on the job
•  How to create a customer focus among all team members
•  The key drivers of teen worker pride, attitude to go the extra mile, and loyalty
•  To create an effective training program that gets results and how to measure
   your return on your training investment
•  To improve your leadership skills
•  To be a better communicator
•  The powerful impact of providing clear expectations and direction to teen
   workers
•  How to gain commitment from teens with meaningful and frequent recognition
•  How to be an employer of choice for teen workers


Designed for:  Employees, group leaders, supervisors, and managers who are responsible for managing and leading teen workers.